In the upcoming months, agents who will be doing target marketing for specific countries will be more successful with higher conversion rates on their advertising efforts.
On his “Facebook Ads, Dirt-Cheap”article Chris Trayhorn says “Facebook’s traffic has enormous potential. It offers targeting through the social graph that is available nowhere else. And it is clearly, obviously under priced. So how come we still see so many publishers, advertisers and even networks that aren’t using Facebook? The response of many will be, lousy click-through rates. But that’s not the right answer.
We are now providing banners for Facebook and it is a great platform to reach International communities. I wanted to share with you some recommendations and tips posted by Ryan Rogers on Financial Feeds for this Social Media platform.
- Keep your ads fresh.
Update your Facebook ads every day. Try a new picture, a new headline, a new pitch. Facebook has a “Create Similar Ad” button that allows you to simply build off an existing ad.
- Break your ads up into a lot of campaigns. It will increase the number of targeted impressions you get.
- Use a great picture. Most of our success has come with pictures of attractive young faces. People respond to them.
- Personal touch is great on Facebook, where people are interacting with friends and expect something other than marketing talk. Phrases like “I can help you…” seems to do well.
